STRATEGY GROUP, LLC
Maggie Linden has spent more than 40 years working in local, state and national politics, public affairs community relation and state-wide Initiative efforts. She has worked in the halls of Congress, as well as the Capitols of California, Oregon, Nevada and Washington, D.C. Maggie has also worked on scores of California, Nevada and Alaska initiative campaigns including campaigns regarding health care, insurance reform, pensions and retirement, taxes, public employees, law enforcement, anti-smoking efforts and many others. Her first statewide effort created California’s State Lottery and her most recent efforts to end the death penalty and curb youth smoking.
Maggie is known for her skillful and insightful messaging, expert understanding of what motivates consumers and legislators, polling acumen and crisis management, and the development of campaign materials for and against initiative efforts. She worked in California’s capital in Sacramento for four different Assembly Speakers, helping them through a myriad of crisis including a Governor’s recall, California’s energy crisis, the last recession, post 9-11 activity and others. After leaving the Capitol, Maggie worked for 16 years for Ogilvy Public Relations where she led their Western State’s Public Affairs Practice and for seven years led Ogilvy’s efforts on behalf of Covered California. After retiring from Ogilvy, Maggie joined Summit Strategies consulting on a variety of projects including polling, writing and issue advocacy.