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Laurel Laird is a Senior Director at Summit Strategy Group specializing in community relations, media relations, message development, issues management, and digital strategy for a variety of businesses and industry groups in California. From managing and executing digital advocacy campaigns with trade associations to working with top-tier reporters on high-profile stories, Laurel works hand-in-hand with clients to share their perspectives, stories, and messaging with the audiences that matter most.

Laurel’s work covers everything from message development, stakeholder engagement, and media relations to visual content creation, proactive storytelling, and reputation management for clients in the land use, construction and industrial materials, natural resources, and agribusiness industries, among others.

Based in Sacramento, California, Laurel is a Yolo County native and former farm kid with deep ties to the California land use and agriculture industries. Laurel also serves on the Board of Directors for the American River Parkway Foundation, a local nonprofit dedicated to conserving and nurturing the American River Parkway as a unique, accessible resource in the Sacramento region.